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Why are nursing clothes so expensive?

Nursing clothes are an investment for a new mom, but they can be quite expensive. I was fortunate that the nursing tops I bought in early pregnancy fitted me until my breastfeeding journey was over. However, I’ve had friends who bought a fair few nursing bras and tops before their size changed and the clothes no longer fit.

Nursing clothes are relatively expensive compared to regular clothes because they are specially designed for a niche market – breastfeeding moms. However, there are many affordable maternity brands on the market and nursing clothes are worth it for the convenience and comfort they provide.

Let’s take a deep dive:

Reasons why nursing clothes are so expensive

  • Nursing and maternity clothes are a niche market. Since there are less maternity brands than regular clothes brands, they can charge more.
  • People buy with their emotions, not with logic. And there are a lot of emotions involved when it comes to pregnancy and breastfeeding. Many maternity brands play to your emotions. They know if they press the right buttons, new moms will be happy to spend on nursing clothes.
  • Extra material is needed to construct flaps, reinforced sides and other special features of nursing bras and tops.
  • Nursing clothes are specially designed to accommodate your changing body.

Kindred Bravely is one of the best maternity brands on the market:

Kindred Bravely Betsy Bamboo Henley Nursing Nightgown | Long Sleeve Maternity Nightgown (Plum, Large)Check it out on Amazon

Is it worth buying nursing clothes?

Whether or not it is worth buying nursing clothes depends on who you ask. Some moms swear that nursing clothes transformed their whole breastfeeding journey while others go through multiple pregnancies and kids without owning a single nursing top.

The truth is nursing clothes are not necessary and certainly not compulsory, but they can be very useful. In fact, if you are planning on breastfeeding in public, nursing tops are a must for convenience and modesty.

With a nursing flap in your top, you can breastfeed in public without flashing everyone:

Smallshow 3 Pcs Maternity Nursing T-Shirt Nursing Tops White Stripe-Black-Grey MediumCheck it out on Amazon

Nursing clothes, mainly nursing bras and nursing tops, make it super easy to breastfeed. It’s really hard to nurse in regular clothes. And trust me, you will have enough on your plate without fumbling with buttons and zips, trying to pull your top up and down to breastfeed.

If you are wearing nursing clothes, you don’t have to look for the nearest breastfeeding room or hide in the corner when you need to breastfeed in public. You don’t have to hide your baby under a nursing cover either. You will be able to easily and conveniently breastfeed in public while maintaining your modesty.

Nursing clothes are made to be stretchy and forgiving. They are designed to be flattering for post-partum bodies. They are exactly what we need when we are feeling down about our bodies when our old clothes don’t fit yet.

This Kindred Bravely Nursing Tank stretches to fit you from pregnancy to breastfeeding and beyond:

Kindred Bravely Simply Sublime Busty Maternity & Nursing Tank with Built-in Bra | Nursing Cami for F, G, H, I Cup (Black, XX-Large-Busty)

Check it out on Amazon

If you buy your nursing clothes from early pregnancy and wear them throughout pregnancy and breastfeeding, that gives you the best bang for your buck. And if you have a few babies after that and re-use your maternity clothes, that makes them really worth it.

In fact, I used the same nursing clothes for both my babies, and they served me well through breastfeeding and pumping. And because I was smart about buying nursing clothes that didn’t look like nursing clothes, I continued wearing them post-breastfeeding.

Over the past few years, the selection of cute nursing clothes has exploded. These stylish tops and dresses can be worn long after you’re done and dusted with breastfeeding. I always get compliments on my breastfeeding clothes and people are shocked when I tell them they’re actually nursing clothes.

As the maternity market expands and more brands join the niche, nursing clothes are now much more affordable than before.

Ekouaer is a very affordable maternity brand that has a huge range of nursing clothes:

Ekouaer Winter Warm Nursing Shirts for Breastfeeding Long Sleeves Oversized Nursing Tops 3 Pack Pregnancy Clothes for Women Double Layer Postpartum Tops XLCheck it out on Amazon

To wrap up

In some cases, it can be really useful to have a top that is designed specifically for breastfeeding. In other scenarios, you can get away with just using a loose flowy top instead of a breastfeeding top. Whether or not you need nursing clothes and how many you need really depends on your situation.

The good news is that you can create a small capsule wardrobe and only buy a few nursing clothes, supplementing with some of your regular clothes that can be used during breastfeeding.

Check out my article on the best nursing tanks and camis on Amazon. They are high quality, durable and most importantly, affordable.

Sharon James

2 thoughts on “Why are nursing clothes so expensive?”

  1. Pingback: Do You Really Need Nursing Tops?

  2. Pingback: Are nursing tanks necessary? 6 reasons why you need them.

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